The Challenge
In 2025, the Qualtrics EMEA Talent Acquisition (TA) team set ambitious hiring goals across the region — spanning Engineering, Sales, GTM, and a newly established Partner Sales function.
With a streamlined in-house TA structure, Qualtrics needed to scale their hiring quickly across multiple markets and disciplines without compromising on their quality or culture.
The challenge was clear: hire at pace, maintain the high bar Qualtrics is known for, and build lasting capability within the internal TA team for future growth.
The Partnership
To meet this challenge, Qualtrics partnered with TA.guru, embedding a fractional recruitment team directly alongside its internal TA function.
The goal was to identify a partner who could deliver quick results with accelerated time to productivity and expert recruiters who would deliver immediate impact while contributing to long-term team enablement.
Using the TA.guru Way framework, the partnership covered every stage of recruiter integration and success — from recruiter identification and onboarding to continuous upskilling, performance enablement, stakeholder management, and structured engagement roll-off.
Rather than operating as an external agency, TA.guru became a true extension of the Qualtrics team — collaborating with hiring managers, aligning on goals and hiring profiles, and sharing tools, processes, and playbooks designed to add value well beyond the engagement.
Working side-by-side with Qualtrics TA and business leaders, TA.guru drove speed, consistency, and an exceptional candidate experience across every stage of the hiring process.
The embedded team was supported by TA.guru’s enablement back office, providing real-time market intelligence, coaching, and advisory support throughout the project.
Across the eight-month partnership, the collaboration spanned multiple functions and geographies — from Engineering, Design, and Product hiring in Poland and Dublin to Sales, Partner Sales, and Customer Success roles across EMEA and APJ.
Solutions
| Challenge | TA.guru Solution |
| Rapid EMEA hiring across multiple functions | Embedded recruitment model: Deployed a fractional recruitment team to provide scalable capacity where needed most — ensuring consistent quality across regions. |
| Hard-to-fill technical and sales leadership roles | Specialist expertise & playbooks: Placed experienced recruiters with niche skillsets and provided targeted recruiting enablement and playbooks to reach and engage specialised talent pools. |
| Improve interview process consistency across regions | Embedded coordination & process design: Deployed an experienced recruiting coordinator to support across EMEA and functions and introduced updated workflows and structured interview templates and processes to streamline hiring across time zones. |
| Build internal TA knowledge and adaptability | Knowledge leave-behinds: Delivered two tailored Recruiting Playbooks and best-practice guides to strengthen internal TA capability and reduce future external dependency. |
The Key Numbers
- 👥 30+ strategic hires delivered across EMEA and APJ
- 💯 100% Partner Sales Manager hiring completed
- 🌍 10+ locations covered across multiple functions
- 🧠 2 hiring playbooks created for future use
- ✅ 92% offer acceptance rate achieved
The Impact
In just under eight months, TA.guru’s embedded team delivered 30+ high-impact hires across key functions and markets — including niche technical roles, senior commercial leaders, and the full build-out of a new Partner Sales function across EMEA.
By embedding seamlessly into the Qualtrics organisation, TA.guru helped shorten time-to-hire, improve collaboration across time zones, and enhance candidate experience.
Beyond the immediate results, the partnership created ongoing value:
- Two detailed Recruiting Playbooks to guide future hiring
- Streamlined hiring processes and unified interview structures
- A comprehensive engagement roll-off to improve candidate experience
- A more adaptable, empowered internal TA function ready to scale
What Qualtrics Said
“Partnering with TA.guru gave us the ability to scale with speed and confidence across multiple markets. They embedded seamlessly into our team, understood our culture, and delivered exceptional results in a short timeframe. It genuinely felt like we were one team working towards shared goals”
— Laura Zapala, Head of EMEA Talent Acquisition, Qualtrics
A Lasting Partnership
The 2025 Qualtrics x TA.guru engagement shows what’s possible when an embedded recruitment partner becomes a true extension of the team.
Together, they met ambitious hiring goals, built trusted partnerships across the business, and left behind lasting value — empowering Qualtrics’ internal TA team for the next stage of growth.
About Qualtrics
Qualtrics is a global leader in Experience Management (XM) — a software company that helps organisations understand and improve the experiences of their customers, employees, products, and brands. Founded in 2002 in Provo, Utah, Qualtrics pioneered the XM category with its flagship platform, Qualtrics XM, used by more than 19,000 organisations worldwide, including a large proportion of Fortune 100 companies. The company went private in 2023 following its acquisition by Silver Lake and co-investors.
Key Facts:
- Employees: ~6,000+
- Industry: Experience Management (XM) SaaS
- Headquartered: Co-headquarters in Provo, Utah USA and Seattle, Washington USA
- Global presence: 25+ offices across North America, Europe, Asia and other regions
- Annual revenue: ~USD 2 billion+
