The Challenge
As Qualtrics expanded its presence in the Nordics — opening a new office in Stockholm and growing its Pre-Sales Engineering team — the company faced a familiar challenge: hiring in a new market, for highly specialised roles, with limited in-house experience.
The EMEA Talent team had successfully scaled across multiple regions, but hiring for Pre-Sales Engineers in Sweden required deep local market knowledge. Typical time-to-hire for similar roles across the business had stretched up to 24 months, and the team needed a faster, smarter way to deliver results — while also building internal capability for future growth.
The Partnership
To bridge this gap, Qualtrics partnered with TA.guru to accelerate its Pre-Sales hiring strategy in the Nordics through a combination of Recruiter Playbooks, targeted sourcing, and Talent Acquisition consulting and training.
The engagement focused on three key objectives:
- Build immediate pipeline – TA.guru delivered a curated list of over 100 targeted candidate profiles to jump-start top-of-funnel activity for the Pre-Sales team.
- Create lasting knowledge assets – A detailed Recruiter Playbook was developed, capturing local market insights, sourcing strategies, and reusable frameworks for future hiring.
- Upskill and empower recruiters – Through hands-on consulting sessions and training, TA.guru coached the Qualtrics TA team on sourcing strategy, candidate engagement, and market analysis, ensuring long-term self-sufficiency.
Using its data-driven knowledge transformation engine, TA.guru analysed Qualtrics’ historical hiring patterns and live market data to produce:
- Custom sourcing strategies for Sweden and the wider Nordics region,
- A total addressable market analysis and competitor landscape,
- Candidate engagement and outreach recommendations, and
- Playbook-based recruiter training and consultation sessions for the TA team.
The Impact
With TA.guru’s Recruiter Playbook, targeted sourcing, and training support, Qualtrics reduced time-to-hire for Pre-Sales Engineering roles by 87% — from 24 months to just 3 months.
This collaboration didn’t just fill roles — it built capability. The Qualtrics TA team gained deeper market understanding, enhanced sourcing confidence, and a repeatable model for hiring niche technical talent in new regions.
The Playbook and consulting sessions continue to serve as valuable internal assets, enabling faster ramp-up and consistent hiring quality across EMEA.
Key Results
- ⏱️ 87% reduction in time-to-hire (24 months → 3 months)
- 🎯 100+ targeted candidate profiles sourced for the initial pipeline
- 📘 1x Recruiter Playbook created for the Pre-Sales Engineering function in the Nordics
- 🧭 1x TA consulting and recruiter training delivered to build internal capability
- 👥 2 key Pre-Sales Engineering hires secured in a highly competitive market
“TA.guru has been pivotal in supporting our talent teams to meet our tech hiring targets and enabling us to be more flexible across different geographies and role types. I truly believe TA.guru is a game-changer for Talent Acquisition teams.”
— Laura Zapala, Head of EMEA Recruitment, Qualtrics
In Summary
The Qualtrics x TA.guru collaboration demonstrates how combining knowledge, sourcing expertise, and recruiter enablement can transform hiring outcomes.
By delivering targeted market intelligence, top-of-funnel sourcing, and tailored recruiter training, Qualtrics not only accelerated hiring but built a stronger, more self-sufficient TA function ready for future growth.
About Qualtrics
About Qualtrics
Qualtrics is a global leader in Experience Management (XM) — a software company that helps organisations understand and improve the experiences of their customers, employees, products, and brands. Founded in 2002 in Provo, Utah, Qualtrics pioneered the XM category with its flagship platform, Qualtrics XM, used by more than 19,000 organisations worldwide, including a large proportion of Fortune 100 companies. The company went private in 2023 following its acquisition by Silver Lake and co-investors.
Key Facts:
- Employees: ~6,000+
- Industry: Experience Management (XM) SaaS
- Headquartered: Co-headquarters in Provo, Utah USA and Seattle, Washington USA
- Global presence: 25+ offices across North America, Europe, Asia and other regions
- Annual revenue: ~USD 2 billion+
