The Challenge

Squarespace is globally renowned for world-class design and exceptional user experience. 

As the business ramped up a significant volume of hiring across EMEA, their Talent Acquisition (TA) team faced a critical imperative: their recruitment process needed to reflect that exact same high-design, high-empathy standard.

With interview volumes surging, Squarespace’s in-house team needed immediate coordination support. They couldn’t afford a lengthy ramp-up period without impacting hiring continuity and were looking for a solution that would step in seamlessly and add value to the team. 

They needed an embedded resource who was deeply versed in their existing TA tech stack, understood the nuances of the Dublin and EMEA hiring markets, and could hit the ground running on day one without compromising candidate experience.


The Solution: Embedded Expertise, On-Demand

To meet this demand, TA.guru deployed our Recruiting Coordination as a Service (RCaaS) model. 

Rather than just placing a contractor, we delivered a fully enabled, pre-trained coordination expert, backed by our comprehensive enablement framework and team. 

Once engaged,  we entered a Discovery Phase to ensure seamless integration:

Go-Live: We deployed an experienced coordinator who integrated into the existing team immediately, looking, acting, and feeling exactly like an internal Squarespace employee.


The Partnership

TA.guru embedded an expert coordinator who already had deep experience with Squarespace’s specific TA tools and the volume and nature of their high-bar technical roles.

Because of the pre-onboarding work, the coordinator ramped up to full productivity in less than a week. Acting as the sole local resource for the EMEA  region, she (they?) began delivering immediate value, managing an intense and complex workload.

Beyond simply scheduling, the RCaaS model placed a critical “human in the loop.” to act on any errors or escalations and contribute strategically to consistently iterate on the process. The coordinator hit ambitious targets for efficiency while delivering a white-glove experience for both candidates and internal interviewers. 

Alongside core scheduling tasks, the coordinator was heavily involved in strategic projects—specifically optimizing interview setups, streamlining timings, and driving local interviewer calibration to address a critical gap needed to support the company’s broader hiring goals.


Solutions at a Glance

ChallengeTA.guru RCaaS Solution
Urgent need for high-volume EMEA coordinationEmbedded Expertise: Deployed a pre-trained, expert coordinator acting as a seamless extension of the Squarespace team.
Maintaining Squarespace’s premium brand standardsTone & Workflow Mapping: Rewrote (created additional] templates to match brand voice and established clear playbooks for VIPs and complex reschedules.
Improving interview process and efficiencyConsultative Expertise: The coordinator collaborated with the recruiting team to optimise core interview loops, flagged candidate experience risks, and optimized timing structures to best suit candidates and the company. 
Need for flexibility without long-term overheadOn-Demand Scalability: Provided expert coordination capacity when needed

The Key Numbers


Key Wins (The “Why It Worked”)

For TA and RecOps leaders, the RCaaS model delivered beyond standard metrics, driving structural value into the TA function:


What Squarespace Said

Lauren Coppola – Sr Manager, Talent Acquisition Operations at Squarespace

“When our full-time Coordinator in Dublin began transitioning into a TA Partner role, we needed immediate coordination support to maintain momentum. We were looking for someone with deep experience in the Dublin and Portugal hiring markets who could step in seamlessly, operate independently, and make an immediate impact without a lengthy ramp-up. Bringing in TA Guru allowed us to bridge that gap quickly and confidently.”

“Speed and impact. We were able to identify, hire, and onboard a contract Talent Coordinator in a fraction of the time it would have taken to hire a full-time employee—without sacrificing quality. This approach ensured continuity in our hiring operations and allowed us to meet business needs while maintaining a high bar for execution.”

Jessica Zhang – Team Lead, Talent Coordinator at Squarespace

“When the embedded coordinator arrived, the Dublin team was facing a serious resource crisis. We were about to lose our only local resource, who not only handles scheduling for Dublin-based roles, but also all other non-US searches, leaving a massive gap in support while hiring needs were as high as ever. The Embedded Coordinator came on to fill that gap, training speedily and starting to work independently in less than 2 weeks time. 

“Alongside day to day work there was a standout contribution to scale the engineering pipeline from the ground up. This delivered the tangible impact of doubling the number of available interviewers across every technical category over the last 18 months. Beyond the numbers, the coordinator was a vital partner to our Dublin recruiters, supporting them during major shifts in the interview process (e.g. moving the Communication interview to an earlier stage) without losing momentum.” 


About Squarespace

Squarespace is a leading SaaS platform enabling individuals and organisations to build, host and manage beautiful, functional websites and online brands. Founded in 2003 by Anthony Casalena, the company launched publicly in 2004 and has since grown into a global creative-tech business. In recent years Squarespace surpassed US $1 billion in annual revenue and was taken private following a major acquisition.

Key Facts:

The Challenge

As Squarespace set out to expand its EMEA engineering organisation within a 12 month period, the business faced a familiar but complex challenge — scaling a high-performing technical team at pace, while maintaining quality and culture.

With a desire to maintain a lean internal Talent Acquisition team, Squarespace needed to deliver against significant engineering hiring targets across multiple technology stacks and locations. The company’s strong brand gave it visibility, but competition for top-tier technical talent in EMEA remained fierce, with leading technology employers all targeting the same candidate pools.

Squarespace needed a partner who could:


The Partnership

To meet these challenges, Squarespace partnered with TA.guru to deliver an embedded recruitment solution that combined capacity, capability, and consulting.

TA.guru’s fractional recruitment team embedded directly alongside Squarespace’s internal TA function — working hand-in-hand with hiring managers and People leadership to meet immediate hiring goals while building lasting TA maturity across the business.

Using the TA.guru Way, the partnership ensured quality and consistency throughout the engagement. The framework guided:

Beyond delivery, TA.guru’s back office enablement team supported both embedded and internal recruiters with:

Over the course of the engagement, TA.guru and Squarespace collaborated with significant success from scaling existing teams in Ireland to launching hiring for new engineering centres in Portugal and beyond.


Solutions

ChallengeTA.guru Solution
Rapid, high-volume technical hiringEmbedded recruitment model: Deployed an expert fractional technical recruiting team to deliver immediate capacity and maintain quality across all markets.
Hard-to-fill technical and leadership rolesExpertise and Playbooks: Embedded senior recruiters with deep technical knowledge, supported by Recruiting Playbooks and back office enablement to reach niche engineering talent pools.
Improve interview process efficiency and consistencyEmbedded Coordinator and Process Optimisation: Deployed a recruitment coordinator and introduced unified workflows, structured interview guides, and scheduling improvements to drive efficiency across time zones.
Build internal TA knowledge and adaptabilityKnowledge enablement: Delivered recruiter and coordinator training, playbooks, and templates to improve internal TA agility and reduce future dependency on external partners.
Support additional hiring in new EMEA locationsScalable embedded model: Expanded embedded team and the team and Playbook scope to include new markets, providing instant capacity and on-the-ground insights to accelerate hiring ramp-up in Portugal.

The Key Numbers


The Impact

Across the engagement, TA.guru’s embedded team delivered 45+ high-quality hires across multiple markets and technical specialisms — including software, security and systems engineering, design, product, and technical leadership.

By aligning seamlessly with Squarespace’s culture and processes, TA.guru accelerated delivery while driving consistency, transparency, and candidate experience across every stage of hiring.

Alongside the hiring impacts, TA.guru’s partnership approach helped Squarespace by:


What Squarespace Said

“Our relationship with TA.guru is shaping how we scale and execute our international technology TA strategy. They recognized we weren’t looking for short-term fixes, but a partner to help our team flex with business demands, continuously upskill, and deliver consistently at scale. With TA.guru we are achieving our immediate hiring outcomes and enabling the team to become more knowledgeable and skilled.”
Jarlath Doherty, Chief People Officer, Squarespace


A Lasting Partnership

The ongoing Squarespace x TA.guru collaboration proves that when recruitment partners embed deeply, great things happen.

The partnership continues to deliver on the company’s hiring targets while strengthening Squarespace’s internal TA capability — building the foundations that will fuel its engineering growth across EMEA for years to come.


About Squarespace
Squarespace is a leading SaaS platform enabling individuals and organisations to build, host and manage beautiful, functional websites and online brands. Founded in 2003 by Anthony Casalena, the company launched publicly in 2004 and has since grown into a global creative-tech business. In recent years Squarespace surpassed US $1 billion in annual revenue and was taken private following a major acquisition.

Key Facts:

The Challenge

In 2025, the Qualtrics EMEA Talent Acquisition (TA) team set ambitious hiring goals across the region — spanning Engineering, Sales, GTM, and a newly established Partner Sales function.

With a streamlined in-house TA structure, Qualtrics needed to scale their hiring quickly across multiple markets and disciplines without compromising on their quality or culture.

The challenge was clear: hire at pace, maintain the high bar Qualtrics is known for, and build lasting capability within the internal TA team for future growth.


The Partnership

To meet this challenge, Qualtrics partnered with TA.guru, embedding a fractional recruitment team directly alongside its internal TA function.

The goal was to identify a partner who could deliver quick results with accelerated time to productivity and expert recruiters who would deliver immediate impact while contributing to long-term team enablement.

Using the TA.guru Way framework, the partnership covered every stage of recruiter integration and success — from recruiter identification and onboarding to continuous upskilling, performance enablement, stakeholder management, and structured engagement roll-off.

Rather than operating as an external agency, TA.guru became a true extension of the Qualtrics team — collaborating with hiring managers, aligning on goals and hiring profiles, and sharing tools, processes, and playbooks designed to add value well beyond the engagement.

Working side-by-side with Qualtrics TA and business leaders, TA.guru drove speed, consistency, and an exceptional candidate experience across every stage of the hiring process.

The embedded team was supported by TA.guru’s enablement back office, providing real-time market intelligence, coaching, and advisory support throughout the project.

Across the eight-month partnership, the collaboration spanned multiple functions and geographies — from Engineering, Design, and Product hiring in Poland and Dublin to Sales, Partner Sales, and Customer Success roles across EMEA and APJ.


Solutions

ChallengeTA.guru Solution
Rapid EMEA hiring across multiple functionsEmbedded recruitment model: Deployed a fractional recruitment team to provide scalable capacity where needed most — ensuring consistent quality across regions.
Hard-to-fill technical and sales leadership rolesSpecialist expertise & playbooks: Placed experienced recruiters with niche skillsets and provided targeted recruiting enablement and playbooks to reach and engage specialised talent pools.
Improve interview process consistency across regionsEmbedded coordination & process design: Deployed an experienced recruiting coordinator to support across EMEA and functions and introduced updated workflows and structured interview templates and processes to streamline hiring across time zones.
Build internal TA knowledge and adaptabilityKnowledge leave-behinds: Delivered two tailored Recruiting Playbooks and best-practice guides to strengthen internal TA capability and reduce future external dependency.

The Key Numbers


The Impact

In just under eight months, TA.guru’s embedded team delivered 30+ high-impact hires across key functions and markets — including niche technical roles, senior commercial leaders, and the full build-out of a new Partner Sales function across EMEA.

By embedding seamlessly into the Qualtrics organisation, TA.guru helped shorten time-to-hire, improve collaboration across time zones, and enhance candidate experience.

Beyond the immediate results, the partnership created ongoing value:


What Qualtrics Said

“Partnering with TA.guru gave us the ability to scale with speed and confidence across multiple markets. They embedded seamlessly into our team, understood our culture, and delivered exceptional results in a short timeframe. It genuinely felt like we were one team working towards shared goals”
Laura Zapala, Head of EMEA Talent Acquisition, Qualtrics


A Lasting Partnership

The 2025 Qualtrics x TA.guru engagement shows what’s possible when an embedded recruitment partner becomes a true extension of the team.

Together, they met ambitious hiring goals, built trusted partnerships across the business, and left behind lasting value — empowering Qualtrics’ internal TA team for the next stage of growth.


About Qualtrics
Qualtrics is a global leader in Experience Management (XM) — a software company that helps organisations understand and improve the experiences of their customers, employees, products, and brands. Founded in 2002 in Provo, Utah, Qualtrics pioneered the XM category with its flagship platform, Qualtrics XM, used by more than 19,000 organisations worldwide, including a large proportion of Fortune 100 companies. The company went private in 2023 following its acquisition by Silver Lake and co-investors.

Key Facts:

The Challenge

As Qualtrics expanded its presence in the Nordics — opening a new office in Stockholm and growing its Pre-Sales Engineering team — the company faced a familiar challenge: hiring in a new market, for highly specialised roles, with limited in-house experience.

The EMEA Talent team had successfully scaled across multiple regions, but hiring for Pre-Sales Engineers in Sweden required deep local market knowledge. Typical time-to-hire for similar roles across the business had stretched up to 24 months, and the team needed a faster, smarter way to deliver results — while also building internal capability for future growth.


The Partnership

To bridge this gap, Qualtrics partnered with TA.guru to accelerate its Pre-Sales hiring strategy in the Nordics through a combination of Recruiter Playbooks, targeted sourcing, and Talent Acquisition consulting and training.

The engagement focused on three key objectives:

Using its data-driven knowledge transformation engine, TA.guru analysed Qualtrics’ historical hiring patterns and live market data to produce:


The Impact

With TA.guru’s Recruiter Playbook, targeted sourcing, and training support, Qualtrics reduced time-to-hire for Pre-Sales Engineering roles by 87% — from 24 months to just 3 months.

This collaboration didn’t just fill roles — it built capability. The Qualtrics TA team gained deeper market understanding, enhanced sourcing confidence, and a repeatable model for hiring niche technical talent in new regions.

The Playbook and consulting sessions continue to serve as valuable internal assets, enabling faster ramp-up and consistent hiring quality across EMEA.


Key Results


“TA.guru has been pivotal in supporting our talent teams to meet our tech hiring targets and enabling us to be more flexible across different geographies and role types. I truly believe TA.guru is a game-changer for Talent Acquisition teams.”
Laura Zapala, Head of EMEA Recruitment, Qualtrics


In Summary

The Qualtrics x TA.guru collaboration demonstrates how combining knowledge, sourcing expertise, and recruiter enablement can transform hiring outcomes.

By delivering targeted market intelligence, top-of-funnel sourcing, and tailored recruiter training, Qualtrics not only accelerated hiring but built a stronger, more self-sufficient TA function ready for future growth.


About Qualtrics

About Qualtrics
Qualtrics is a global leader in Experience Management (XM) — a software company that helps organisations understand and improve the experiences of their customers, employees, products, and brands. Founded in 2002 in Provo, Utah, Qualtrics pioneered the XM category with its flagship platform, Qualtrics XM, used by more than 19,000 organisations worldwide, including a large proportion of Fortune 100 companies. The company went private in 2023 following its acquisition by Silver Lake and co-investors.

Key Facts:

The Challenge

Scaling a global Talent Acquisition function is never simple — especially when hiring spans multiple markets, disciplines, and time zones.

As Groupon expanded its operations across the US, EMEA, and APAC, its Global TA team faced increasing complexity:

For a business built on connecting people and experiences, attracting and enabling the right talent was critical to sustaining growth in a highly competitive e-commerce landscape.


The Partnership

To meet these challenges, Groupon partnered with TA.guru to build the infrastructure, knowledge, and insights needed to scale hiring effectively across regions.

The engagement combined several key components:

Together, these elements created a flexible and data-rich environment that empowered recruiters to work smarter, share knowledge globally, and deliver faster results.


The Impact

Cross-skilling and collaboration
With the Software Development Engineering Playbooks, recruiters across regions became cross-skilled in new roles, technologies, and markets, enabling them to support one another seamlessly.
This shared knowledge and sourcing capability helped reduce Time to Offer by 33% for technical roles.

Faster hiring for new markets
When the Dublin TA team was tasked with hiring Paid Marketing Specialists in Madrid, TA.guru delivered a tailored Marketing Specialist Playbook, complete with local market intelligence, sourcing strategy, and outreach guidance.
This resulted in a 50% reduction in Time to Offer and accelerated delivery in a new region.

Accelerated onboarding for new recruiters
A newly hired recruiter, new to tech hiring, quickly ramped up to take ownership of a Cloud Engineer requisition in North America. With TA.guru’s Playbooks, sourcing support, and guidance desk
This led to a qualified pipeline within two weeks — cutting Time to Productivity by 50%.


Key Results


“By using TA.guru we’ve proven that enabling talent teams with knowledge drives real productivity and efficiency improvements. Our goal is to become a knowledge-led TA organisation — and TA.guru is core to that mission.”
Faith Brownell, Global TA Operations Manager, Groupon


In Summary

The Groupon x TA.guru partnership demonstrates how embedding knowledge, intelligence, and real-time enablement transforms global Talent Acquisition.

By combining Recruiter Playbooks, market insights, candidate sourcing, and always-on recruiter support, Groupon accelerated hiring speed, improved recruiter performance, and built a scalable, knowledge-led TA organisation ready for future growth.


About Groupon

Groupon is a global e-commerce marketplace connecting consumers with local merchants by offering goods and services at discounted prices. Founded in 2008 and headquartered in Chicago, Illinois, Groupon operates in over 15 countries and serves millions of active customers worldwide.

Key Facts:

The Challenge

As Qstream continued to scale its SaaS platform, the business needed to expand its technical teams — hiring Software Engineers and other specialist roles in highly competitive markets across the US and Ireland.

With a small HR and Talent team balancing multiple priorities — from onboarding to HR operations — technical recruiting presented a significant challenge.

The team needed additional capacity and capability to deliver on ambitious hiring targets while also reducing dependency on external recruitment agencies following new budget constraints.

Qstream required a solution that could help them:


The Partnership

To address these challenges, Qstream partnered with TA.guru to create a knowledge-led, scalable hiring model supported by live sourcing, dynamic market intelligence, and strategic consulting.

The partnership focused on four core areas:

Together, these solutions provided both the immediate capacity needed to deliver on current hiring goals and the knowledge infrastructure to sustain success long term.


The Impact

Within months, Qstream’s internal HR and TA team evolved from being reliant on agencies to confidently owning the end-to-end technical recruitment process.

The combination of Playbooks, sourcing support, and ongoing consulting enabled the team to:

This shift empowered Qstream to take back control of its technical recruiting, creating a more agile, capable, and cost-effective Talent function.


Key Results


“TA.guru was clearly built by recruiters to enable recruiters and Talent professionals to leverage data, insights and knowledge through their recruitment process and become more strategic and productive.”
Human Resources Director, Qstream


In Summary

The Qstream x TA.guru partnership demonstrates how even small Talent teams can deliver big impact with the right combination of capacity, knowledge, and consulting support.

By blending sourcing expertise, market intelligence, and recruiter enablement, TA.guru helped Qstream reduce agency reliance, strengthen internal confidence, and build a sustainable foundation for technical hiring success.


About Qstream

Qstream is a leading enterprise microlearning and knowledge reinforcement platform, proven by science and practice to boost learner performance and long-term knowledge retention.

Used by hundreds of organisations worldwide, Qstream helps businesses build capability and improve performance through data-driven, scalable learning experiences.

Key Facts:

The Challenge

As a global leader in recruitment process outsourcing (RPO) and talent consultancy, Robert Walters supports a wide portfolio of clients with demanding hiring targets and service-level agreements.

Like many large-scale RPO providers, the organisation continually onboards junior recruiters into client accounts while maintaining delivery standards across complex, technical, and high-volume markets. However, senior recruiters were spending a significant amount of time answering questions, filling knowledge gaps, and supporting junior team members — time that could otherwise be spent on revenue-generating activity and client delivery.

Robert Walters needed a scalable, on-demand enablement solution to:


The Partnership

To achieve this, Robert Walters partnered with TA.guru to create an always-on Recruiter Enablement and Knowledge Support System that upskilled recruiters, freed senior capacity, and built a culture of knowledge sharing.

The collaboration delivered five core services:

Together, these services provided a scalable learning and knowledge ecosystem, enabling recruiters to ramp faster, operate more independently, and continuously learn without slowing senior productivity.


The Impact

Faster onboarding and performance
New recruiters were able to ramp into client delivery more quickly, using TA.guru’s training, support desk, and technical modules to fill knowledge gaps independently.
This reduced time-to-productivity and improved confidence when engaging with both candidates and clients.

Senior focus on revenue
By routing day-to-day recruiter questions through TA.guru’s support desk, senior consultants reclaimed valuable time to focus on revenue-driving work — client delivery, relationship management, and business development.

A knowledge-first culture
Recruiters at all levels began adopting a knowledge-first mindset, leveraging TA.guru not just for role information but to improve candidate sourcing, client engagement, market mapping, and intake meetings.

A growing corporate knowledge base
Over time, TA.guru captured recruiter queries, role learnings, and market data — creating a shared organisational resource that continues to evolve and benefit future projects and new hires.


Key Results


“With TA.guru our team can quickly learn to recruit for any IT role in their market, even if they don’t have a technical background. The easy-to-understand knowledge base and in-the-moment coaching help our team upskill faster and deliver more effectively for our clients.”
Serena Pook, Robert Walters

“I’d recommend TA.guru as a solution. It has a variety of features across job descriptions, interview questions, search strings, and more — making it incredibly easy to access information quickly.”
Recruiter Academy Director, Robert Walters


In Summary

The Robert Walters x TA.guru partnership highlights how recruiter enablement and on-demand knowledge can transform RPO delivery.

By combining training, consulting, market intelligence, and real-time support, Robert Walters empowered its recruiters to perform at a higher level, reduced time-to-productivity, and allowed senior consultants to focus where they add the most value — delivering for clients and driving growth.


About Robert Walters

Robert Walters is a global specialist professional recruitment and recruitment process outsourcing (RPO) firm. Founded in 1985 and headquartered in London, UK, the company operates across 30+ countries, supporting clients ranging from startups to leading multinationals.

Through its RPO and talent consultancy divisions, Robert Walters delivers scalable hiring solutions, workforce intelligence, and recruitment excellence for clients worldwide.

Key Facts: