Case study

How Qualtrics accelerated their time to hire by 87% with’s Recruiter Playbooks.

October 27, 2022

The challenge

Qualtrics has been experiencing growth in the Nordics region where they now have an office, in Stockholm. The core team that had been so successful in the region was growing and new roles within the PreSales Engineering team were opened. 

The talent team responsible for helping fill those roles had no previous experience in hiring for such roles or in Sweden/Nordics, and the average time it took to hire for similar roles across the company in the past was 24 months. Qualtrics’ talent team needed to find a way to accelerate that time to hire.

Qualtrics is the technology platform that organisations use to collect, manage, and act on experience data. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organisations to manage the four core experiences of business-customer, product, employee, and brand-on one platform.

Company Locations: Global
Industry: SaaS Experience Management
Company size: >6000
Talent Team size: >100


The Solution 

Qualtrics recognised there was a knowledge gap in their Talent Team in terms of understanding how to hire for these roles in Sweden. Equally, they recognised that they needed to create this knowledge and capture it not only for the immediate need but also for the future hiring of this role. Qualtrics decided they needed to create a Recruiter Playbook for this role in this market and turned to generated this playbook using their data and knowledge transformation engine against Qualtrics’ pre-sales hiring patterns and leveraging local market data. The Playbook included recommended sourcing strategies, total addressable market for the profile of hire, market maps of companies where Qualtrics’ profile of hire for the Presale role also existed as well as a suggested initial talent pool to seed Qualtrics’ top of funnel.


The Results

Empowered with the knowledge made available through The Recruiter Playbook, Qualtrics were able to accelerate their time-to-hire by 87% (from 24 months to just 3 months!)

This Recruiter Playbook is a reusable knowledge asset for the Talent Team that can be consulted by Qualtrics for future hiring and can be shared across the company as valuable knowledge for long term benefits. was able to prove how talent teams are empowered by knowledge, data and insights and the impact that this has on key recruiting metrics like time to hire.


“ has been pivotal in supporting our talent teams meet our tech hiring targets and enabling our team to become more flexible in the roles that they recruit for across different geographies and role types. I believe that could be a game changer for Talent Acquisition teams”

Laura Zapala – Head of EMEA Recruitment – Qualtrics


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